The term "Bancomer" became a trend within social networks, after hundreds of users echoed the new campaign with which the brand seeks to reinforce its new branding that was effective in the middle of the last year. And it is that Phone Number Database the banking institution has made various communication efforts to publicize this change and evangelize its customers (and the market in general) about its new name, the Phone Number Database is that at least from the pulse of social networks, none of these actions has apparently managed to fulfill the purpose of signing. The most recent case This is demonstrated by the response to the firm's latest spot starring .
Plastilina Mosh and the Phone Number Database song by Mr. P-Mosh, which yesterday became the center of conversations on social networks after users criticized and even made fun of it. against a commercial of the bank of Spanish origin created to promote the positioning of the BBVA brand. The issue was not minor. Last night, according to Tweetreach estimates, in just 100 tweets, the “Bancomer” tag had a reach Phone Number Database more than 47,000 accounts and an exposure of more than 57,000 impressions . If we consider that it is a sample of the more than 3,500 posts on the subject , the impact is much greater.
How to keep in touch with your co-workers while working remotely The brand's response Given the echo generated by this action and some more carried out by the brand to position its new name, as well as the apparent refusal of the audience to Phone Number Database the change, Merca2.0 took on the task of seeking the brand's position on the matter. In this way, Mauricio Pallares Coello, director of marketing for BBVA Mexico , stated that contrary to what critics and comments on social networks might say, the brand has Phone Number Database a good acceptance in the evangelization process about its movement in terms of branding.